Digital advertising helps you drive traffic to your site. The goal is for this traffic to turn into customers. There are different digital advertising techniques that businesses can incorporate to gain traffic and increase sales.

Search Engine Marketing

Search engine marketing can take two forms, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO helps to gain higher rankings over competitors. Different SEO tactics used including targeting keywords, linking, meta descriptions and creating quality content. SEO is an organic form of advertising. SEM advertising pays per every click made on the ad. The two techniques help to tap both organic and paid advertising.

Social Media

Social media keeps growing, and it is one of the best ways to maintain traffic to your site. There are over 1.65 billion active social media profiles. Companies need to ensure that their products are on these media sites. This is doable through placing ads, linking, and sponsoring stories across different social media platforms. In most cases, this form of advertising is organic because most of it is shareable online or through word of mouth.

Video Advertising

Video advertising is another way to build your brand. This type of advertising can take various forms. You can choose to have short clips or longer videos. Short videos help to give the audience a sneak peek into your products or services. This creates an interest for them to click on your site or products. Videos need to be captivating to turn the viewers into customers.

Display Advertising

Display advertising is a form of digital paid advertising that typically uses text and images. Popular forms of display advertising include banners, ad displays, popups, and landing pages. These display ads are different because they are not displayed in search results. They are strategically placed in blogs and websites.